Fundraising Auctioneer - Scott Robertson Auctioneers Blog

Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Archive for August, 2012

Sound Advice

Posted by Scott On August 30th

(Disclaimer:  The following blog is a little misleading.  As a professional benefit auctioneer Scott would never do a mic test in front of the attendees.  That’s done far in advance of the guests entering the venue. But for demonstrative purposes this blog does exactly that as a means to not only entertain, but to inform.  So go ahead Scott, start the blog.)

“CHECK.  CHECK. TESTING 1. 2. 3.  TESTING 1. 2. 3. EXCUSE ME – YOU IN THE BACK ROW.  CAN YOU HEAR ME CLEARLY?  YES!  GREAT.  HOW ABOUT YOU IN THE FRONT ROW?  NOT TOO LOUD?  NO.  GREAT.”

“WELL, SINCE I’M TESTING THE AUDIO WHY DON’T I GIVE YOU A FEW TIPS ON SOUND SYSTEMS FOR BENEFIT AUCTIONS. LET ME START BY STATING A PROFESSIONAL AUDIO SYSTEM IS CRUCIAL TO THE SUCCESS OF AN EVENT.

NOTHING WILL DESTROY THE MOMENTUM AND THE EXCITEMENT OF A FUNDRAISER MORE THAN A FAULTY OR NON-SUFFICIENT AUDIO SYSTEM.  IF ATTENDEES CAN’T HEAR WHAT YOU’RE SAYING OR ARE STRAINING TO HEAR EVERY WORD BECAUSE THE VOLUME IS INADAQUATE OR THERE IS A QUALITY-OF-SOUND ISSUE EMMINATING FROM THE SPEAKERS – THEY WILL LOOSE INTEREST. BECOME DISCONNECTED WITH THE EVENT. WHICH OFTEN TRANSLATES INTO NOT BIDDING.

SO WHAT’S THE DIFFERENCE BETWEEN A PROFESSIONAL SOUND SYSTEM AND A SYSTEM – LET’S SAY – A DJ COULD SET UP OR ALREADY EXISTS AT THE VENUE? THE ANSWER IS: BIGGER BUCKS.

SMALLER AUDIO SYSTEMS ARE GREAT FOR SOME USES.  BUT A PROFESSIONAL SYSTEM SHOULD BE UTLIZED AT FUNDRAISING EVENTS. AND HERE’S WHY.

AT AN EVENT YOU WANT AN “ORGANIZED PARTY ATMOSPHERE.” THAT MEANS THERE WILL BE DRINKING. GUESTS WILL BE HAVING SIDE CONVERSATIONS DURING THE AUCTION. THERE WILL BE COMPETITIVE BIDDING BANTER AMONG TABLES FAR APART.  ATTENDEES WILL NOT BE ATTENTIVE 100 PERCENT OF THE TIME. AND THIS IS FINE!

A PROFESSIONAL AUDIO SYSTEM CAN ASSURE THE HOST RISES ABOVE THE ORGANIZED CHAOS AND THAT ALL GUESTS CAN FOLLOW THE ACTION NO MATTER WHERE THEY ARE SEATED.

IN FACT, DID YOU KNOW IN ORDER TO BE HEARD A SOUND SYSTEM ONLY NEEDS TO BE 10 DECIBELS ABOVE THE AUDIENCE SOUND LEVEL?

AND FINALLY, ALONG WITH THE PROFESSIONAL AUDIO SYSTEM BE SURE TO INCLUDE A SOUND ENGINEER.  THINK OF IT THIS WAY.  YOU CAN BUY A RACE CAR.  BUT UNLESS YOU HAVE A PROFESSIONAL DRIVER IT REALLY DOESN’T DO A LOT OF GOOD.

THE BOTTOM LINE IS, DON’T GO THE INEXPENSIVE ROUTE WHEN IT COMES TO YOUR AUDIO.  YOU INVESTED TOO MUCH TIME AND MONEY INTO MAKING YOUR EVENT THE “MUST-ATTEND” FUNDRAISER OF THE YEAR.  BE SURE YOUR ATTENDEES CAN HEAR YOUR VOICE – AND YOUR MESSAGE – LOUD AND CLEAR FROM START TO FINISH.

NOW, IF YOU’LL EXCUSE ME.  TESTING. 1. 2. 3. TESTING 1. 2. 3.

 

Are you the fundraising auction chairperson or committee member for an upcoming charity event in Florida?  Are you concerned how you’re going to
As many of you know, I’ve been a professional benefit auctioneer for nearly 20 years.  I’ve conducted hundreds of record-setting fundraising auctions and have helped to raise millions of dollars every year for nonprofit organizations and schools.succeed in the current economy?  Have you kept up with the latest trends in charitable events involving live and silent auctions?  Could you use a little advice to assure your important fundraising event goes off without a hitch?  There is no need to worry. Help is on its way.

Hardly a day goes by that I don’t receive a phone call or an email from panicked chairpersons seeking guidance regarding their upcoming event.  I’m always happy to answer any and all questions.  After all, we are all here for the same reason – maximizing the bottom line so those that need our help will continue to receive it.

That’s why I’ve decided to host six seminars in six different cities including Naples, Fort Lauderdale, Palm Beach, Sarasota, Maitland/Orlando and Tampa starting on August 29.  For specific dates and locations visit www.thevoe.com for details.

The theme for these seminars is “Taking your benefit auction to the next level.” The items to be discussed include ticket pricing, cutting unnecessary expenses, site and vendor selection, volunteer management, social media strategies and seating arrangements – to name just a few.

In today’s competitive fundraising world you need every advantage you can get to attract the right donors – and to get those donors to open their pocketbooks and hearts for your cause.  By sharing the tips, tricks and strategies I’ve learned by conducting hundreds of benefit auctions throughout the country, your benefit might not just rise to the next level – it could very likely break all records.

So visit www.thevoe.com and sign up for the seminar closest to you.  I look forward to seeing you there.  Remember, “Being in the know – helps bring in the dough.”

 

When I’m not dressed up in my tuxedo for my role as a ringmaster for a fundraiser I have several passions I really enjoy pursuing.  One of them is skiing.  You might say my skill level is somewhere between Picabo Street and Foster Brooks.

A few years back I was out west on one of my ski vacations when my wife and I decided to attend the grand opening of an art gallery featuring the works of Michael Godard. Godard is considered one of the most prolific and influential artists of our time and has appeared on several television shows. His paintings are coveted by the rich and famous – and even the Pentagon has one of his masterpieces proudly displayed. These are all facts I did not know at the time.

During the course of the evening Godard did a painting which the gallery was going to auction with the proceeds going to charity. One of my friends who was attending the event with us confided to Godard that a professional auctioneer was in the house, and if he wanted, would be willing to auction the piece for him.

Godard agreed and I was motioned to the front of the room. I quickly stepped into character and began the auction.  Within minutes it sold for $4,500.  The crowd was truly surprised and amazed since they were only hoping to raise $1,000.

Sometimes you just got to marvel at the miracle of life and the unexpected roads it takes you down. I was all fired up for heading down – a hill.  The day ended with a  worthwhile charity benefitting from an artist I didn’t even know.  And it all happened – not in my traditional colorful vest – but in a rather bland ski sweater