I am incredibly grateful and humble at the success of Scott Robertson Auctioneers in 2013. Being able to work with so many great people – at such great organizations – is a true blessing.
My motto is and always has been: “To help not-for-profit organizations – as well as schools – raise the necessary funds so they can continue their good work helping to improve the lives of those in need.”
The fundraising auction business is seasonal. By that I mean it’s much like a school year since it spreads out over two calendar years – albeit just a 12 month period. With that disclosure here are the actual facts, figures and results of my 2013 charity fundraising schedule.
1) 72 fundraising auctions conducted
2) 59 of the 72 established new and historic fundraising records for their respective event
3) Monies ranged from $11,000 to $2.5 million
4) Longest single distance traveled for an auction was 2,600 miles – to San Diego
5) Shortest distance traveled was a half mile (by boat) to Bert’s Bar in Matlacha for the “From Our Hearts” benefit
6) $21,757,000 in live and silent auctions as well as Special Appeal. That’s the total I helped to raise in my calendar year.
There were so many highlights throughout the year. Here are just four examples of the generosity of the attendees at four major events in Southwest Florida.
1) The Southwest Florida Wine and Food Fest in Fort Myers raised $2.5 million during the auction. That total was matched ($2.5 million) by Joe and Mary Anderson of Benovia Winery. And the Anderson gift ($2.5 million) was then matched by Tom Golisano. That made the grand total for the day – an incredible $7,500,000.
2) The Conservancy of Southwest Florida “Magic Under The Mangroves” has emerged to be one of the country’s premier events. Event and Corporate Relations Manager Nikkie Dvorchak, and her team of professionals, continually pioneer new ideas and concepts in auction items, decorating, entertainment and food service – establishing new high standards for others to follow. This year’s event profited a record setting $950,000.
3) A private school in Tampa typically generated less than $40,000 during the Live Auction and Fund-a-Need part of its event’s program. After a little research, I knew there was great potential in both areas and laid out a game plan.
With the development office totally on board, the Live Auction and Fund-a-Need combined to yield just under $250,000 – or 6 times the school’s past fundraising effort.
The key to this event’s success was the total buy in from the development office and volunteers. Often change and a new way of thinking and executing a plan can maximize the final fundraising result.
4) The Immokalee Foundation (TIF) decided four years ago to take a different approach at their Charity Classic Gala. Louise Penta, a long time supporter of TIF and the chairman of the gala in 2010 said; “Scott, our donors don’twant or need any more stuff! They simply want to help the children of migrant farm workers break the cycle of poverty!”
This event now features a very small Silent Auction, no Live Auction, but an incredible Fund-a-Need of direct donations. TIF even trademarked this technique “Fund-a-Dream” as these dollar fund the dreams of many needy children in Immokalee, Florida. This year’s record setting event-when combined with Pro-Am Golf tournament and sponsorships-generated an amaing $1.7 million.
Congratulations to these four outstanding organizations. I am so grateful to be their ambassador for the evening and facilitating the event they worked so hard and long on to make a success. It’s truly an honor.
Yes, I love what I as as a profession. But my real joy comes from knowing the effort of the charity-along with a little guidance from me – will help literally tens of thousands of children and families – all across the nation – have better and more productive lives. And you can’t put a price tag on that.