Fundraising Auctioneer - Scott Robertson Auctioneers Blog

Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Archive for August, 2015

FB like button

Social Media has revolutionized how we communicate with friends, family, and brands. For decades, the most coveted form of advertising has been word-of-mouth, and now, social media has created a platform where everyone can take part in the conversation. For example, the “Like” button on Facebook has changed how we share information. Every time we “Like” a comment, post, photo, video, or company/organization page, that information is used and perceived in a few ways. If you’re a non-profit, and you can leverage that information, you will be well on your way to being relevant to the next generation of donors.

Facebook is watching your every move.

When you “Like” anything on Facebook, in essence, you are creating your own buyer profile for marketers to target you. “Like” your favorite restaurant or department store page. You will see similar ads show up in your newsfeed for products related to those pages. Do you ever notice when you visit Nordstrom’s website, eyeing a pair of shoes, they magically show up in your newsfeed? It’s powerful stuff! Now, think how you might be able to leverage these tools to reach potential donors and start creating a brand.

Everyone is a spokesmen when using social media, and it has changed how we make purchases.

Continue reading “Social Media for Non-Profits: Building a Culture of Giving One “Like” at a Time” »

Say No to Status Quo

Posted by Scott On August 7th

Today we’re gonna talk about “saying NO to status quo.”

You know, fundraising events need to be fun and they need to be fresh. And they need to be tweaked every year to make them fun and fresh and exciting for your guests to attend. You know 93% of people who attended fundraising events surveyed replied that the reason they attend is because of fun. And fun generally translates into “fun and fresh” which means saying no to status quo.

You know, fundraising events trend. And fundraising ideas trend. Where do you get these new ideas?

Continue reading “Say No to Status Quo” »