Fundraising Auctioneer - Scott Robertson Auctioneers Blog

Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Audience Management

Posted by Scott On February 12th

I’d like to take you back in time to your classroom years. Can you hear the school bell ringing signaling the start of a new school day?  Can you smell the food being prepared in the cafeteria kitchen?  Can you hear someone running down the hallway trying to get to class before the teacher closes the door to begin his or her lesson?

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Now, I’d like for you to think of your favorite teacher.  You know the one.  It was the class you looked forward to attending every day because the teacher had a passion for what they were teaching.  And their passion became the student’s passion.

What you might not have thought about back then is that the teacher, because of his or her passion for and knowledge of the subject they were teaching and his or her preparation prior to starting the lesson, had total control of the classroom.  It was a control fashioned through positivity – not negativity.

In many ways a benefit auctioneer is exactly like your favorite teacher.

If a professional fundraising auctioneer is doing his job correctly, he or she has great control over the audience. They don’t gain control by being in the guest’s faces, slamming books on a desk or having someone stand in the corner. They do it through their presence, their experience, their knowledge of the charity and their passion for raising money for a great cause. If the auctioneer is good, this should all appear effortless.

2014 Somonma Wine Weekend  (2)

Personally speaking, I won’t work with a group if I don’t believe in their cause. I also won’t conduct an auction until I’ve done my homework and have a total understanding of the charity and its motive and purpose for needing the funds.

Hopefully, during the auction, the auctioneer communicates his passion through body language, facial expressions and gestures, and of course through the words he speaks while on stage or on the event floor.

An auctioneer, like a teacher, should never demand control of the room. It should always be earned without the audience ever being aware of it.  And the best way to earn control is through Presence, Preparation and Passion.

By demonstrating these 3 P’s, you can add to more to your event when it concludes – Perfection and Profitable.

 

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