Oh the holidays. The time of year you exchange presents – wrapped packages if you will – with family and friends. The feeling you get when you give. The feeling you get when you receive.
In this case, however, I’m not talking about exchanging Christmas packages, but rather auction packages. Let me explain.
I live in Southwest Florida and work with many outstanding charitable organizations in the area. It’s easy for us to put together a package of goodies that focus on sun, sand, and water to be auctioned off. We have access to Gulf-front hotels, superb restaurants, fun fishing charters, private world-class golf courses and excursions through the Everglades National Park. Yes, it’s paradise.
That’s the good news. The not-so-good news is “we live here.” These are things we can do every day. But, these are not things the residents of our northern states have access to on a daily basis.
Now reverse the situation. A charity in Wisconsin, as an example, has access to a luxury cabin in the woods on a lake, with fresh water fishing right outside the door, a hillside golf course just miles away and fine restaurants scattered about the historic old town just down the road.
If this package was auctioned off in Wisconsin, it probably would not garner a great deal of excitement since this is something many of the residents of the state can do on a regular basis.
So I propose a trade. An even swap. Place the Wisconsin getaway package in a Florida benefit auction and place the Florida getaway package in the Wisconsin benefit auction. All you need to do is find a willing trading partner.
So, how do you locate such a partner? If you are a Florida charity concerned about environmental issues locate a similar organization in Wisconsin. If your group raises money to fund children’s programs contact groups in Wisconsin with the same cause.
It may take a little time to locate the right trading partner – but when you do you will discover it’s a win/win/win situation. Both charities have fresh “getaway packages to exciting destinations” to auction off and that will bring in more money to the charity’s bottom line.