One of the first blogs I posted on my website had to do with the subject of saying “thank you.” The focus of that blog was when to send a follow-up thank you to your event’s VIPs and largest, most generous contributors.
If you will recall, the answer was within days. Any thank you that arrives after that time frame seems like water under the bridge since too much time would have elapsed and memories of the event begin to fade.
In this blog I want to discuss saying thank you during an event.
Although every guest should receive a warm welcome and feel as if their presence is very much appreciated – the verbalization of a thank you carries a much heavier weight and is much more appreciated by your guests when it is spoken immediately after the fundraising portion of the event.
Avoid saying “thank you” at the beginning of an event. And avoid saying “thank you” during the middle of an event. Overdoing those two words early on is like adding water to soup – it dilutes the power the words and those words will have less meaning when they’ll really mean the most.
My philosophy is: “Welcome – and away we go with the auction.” Nationally this is a fairly new trend – but it has proven to work. So, save every “thank you” for the end.
And don’t forget – a nice thank you goes great with a strong, sincere handshake or a warm hug – when appropriate. It’s not only the perfect combination to end the night – or day – but it will help build the foundation for the guest list for your next year’s event.
Now that I’m done with this blog – may I just say “thank you” for reading it.