Fundraising Auctioneer - Scott Robertson Auctioneers Blog

Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Make the Right Call

Posted by Scott On June 12th

 

Let me start by saying I have the highest regard for all auctioneers – no matter what discipline they may represent.

I recall my childhood days attending farm auctions in Kentucky with my father.  And I look fondly back at attending antique auctions with my mother. It’s this early contact with these fine auctioneers which lead me eventually to my career.

But, there is a big difference from a professional benefit auctioneer and today’s farm or antique auctioneer.  Or cattle auctioneer.  Or automobile auctioneer.

Those auctioneers are selling a specific product, whether it be a tractor, an old lamp, a prized bull or a 1964 Mustang.  A professional benefit auctioneer sells himself – and by making that connection with the audience – is able to transform that connection into increased revenue for the charity and its causes.

So, why is this battle-of-the-auctioneers a problem now?  That question can be answered in one word:  Internet.   More general auctions are being conducted on the Internet, via various websites, so the need for a general auctioneer practitioner is on the decline.  And since more fundraisers are being scheduled every year – some auctioneers who once stood among cattle are now knocking on benefit chairmen’s doors wanting to be herd.  I mean heard.

Through my network of national contacts I’ve listened to some very interesting stories told from benefit chairs who hired such an auctioneer.  The results – well let’s just say financial targets were not reached.

The bottom line is:  When it comes to selecting a benefit auctioneer – make the right call. Hire a professional that specializes in benefit auctions only. Remember, just because someone can talk fast doesn’t mean they are just your speed.

 

Leave a Reply