Fundraising Auctioneer - Scott Robertson Auctioneers Blog

Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Sound Advice

Posted by Scott On August 30th

(Disclaimer:  The following blog is a little misleading.  As a professional benefit auctioneer Scott would never do a mic test in front of the attendees.  That’s done far in advance of the guests entering the venue. But for demonstrative purposes this blog does exactly that as a means to not only entertain, but to inform.  So go ahead Scott, start the blog.)

“CHECK.  CHECK. TESTING 1. 2. 3.  TESTING 1. 2. 3. EXCUSE ME – YOU IN THE BACK ROW.  CAN YOU HEAR ME CLEARLY?  YES!  GREAT.  HOW ABOUT YOU IN THE FRONT ROW?  NOT TOO LOUD?  NO.  GREAT.”

“WELL, SINCE I’M TESTING THE AUDIO WHY DON’T I GIVE YOU A FEW TIPS ON SOUND SYSTEMS FOR BENEFIT AUCTIONS. LET ME START BY STATING A PROFESSIONAL AUDIO SYSTEM IS CRUCIAL TO THE SUCCESS OF AN EVENT.

NOTHING WILL DESTROY THE MOMENTUM AND THE EXCITEMENT OF A FUNDRAISER MORE THAN A FAULTY OR NON-SUFFICIENT AUDIO SYSTEM.  IF ATTENDEES CAN’T HEAR WHAT YOU’RE SAYING OR ARE STRAINING TO HEAR EVERY WORD BECAUSE THE VOLUME IS INADAQUATE OR THERE IS A QUALITY-OF-SOUND ISSUE EMMINATING FROM THE SPEAKERS – THEY WILL LOOSE INTEREST. BECOME DISCONNECTED WITH THE EVENT. WHICH OFTEN TRANSLATES INTO NOT BIDDING.

SO WHAT’S THE DIFFERENCE BETWEEN A PROFESSIONAL SOUND SYSTEM AND A SYSTEM – LET’S SAY – A DJ COULD SET UP OR ALREADY EXISTS AT THE VENUE? THE ANSWER IS: BIGGER BUCKS.

SMALLER AUDIO SYSTEMS ARE GREAT FOR SOME USES.  BUT A PROFESSIONAL SYSTEM SHOULD BE UTLIZED AT FUNDRAISING EVENTS. AND HERE’S WHY.

AT AN EVENT YOU WANT AN “ORGANIZED PARTY ATMOSPHERE.” THAT MEANS THERE WILL BE DRINKING. GUESTS WILL BE HAVING SIDE CONVERSATIONS DURING THE AUCTION. THERE WILL BE COMPETITIVE BIDDING BANTER AMONG TABLES FAR APART.  ATTENDEES WILL NOT BE ATTENTIVE 100 PERCENT OF THE TIME. AND THIS IS FINE!

A PROFESSIONAL AUDIO SYSTEM CAN ASSURE THE HOST RISES ABOVE THE ORGANIZED CHAOS AND THAT ALL GUESTS CAN FOLLOW THE ACTION NO MATTER WHERE THEY ARE SEATED.

IN FACT, DID YOU KNOW IN ORDER TO BE HEARD A SOUND SYSTEM ONLY NEEDS TO BE 10 DECIBELS ABOVE THE AUDIENCE SOUND LEVEL?

AND FINALLY, ALONG WITH THE PROFESSIONAL AUDIO SYSTEM BE SURE TO INCLUDE A SOUND ENGINEER.  THINK OF IT THIS WAY.  YOU CAN BUY A RACE CAR.  BUT UNLESS YOU HAVE A PROFESSIONAL DRIVER IT REALLY DOESN’T DO A LOT OF GOOD.

THE BOTTOM LINE IS, DON’T GO THE INEXPENSIVE ROUTE WHEN IT COMES TO YOUR AUDIO.  YOU INVESTED TOO MUCH TIME AND MONEY INTO MAKING YOUR EVENT THE “MUST-ATTEND” FUNDRAISER OF THE YEAR.  BE SURE YOUR ATTENDEES CAN HEAR YOUR VOICE – AND YOUR MESSAGE – LOUD AND CLEAR FROM START TO FINISH.

NOW, IF YOU’LL EXCUSE ME.  TESTING. 1. 2. 3. TESTING 1. 2. 3.

 

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