Here’s a question for you. When do seven days turn into 5 months? The answer: When you write a blog about days of the week. Beginning in February, and in separate blogs, I revealed the advantages of conducting a fundraising event on Mondays, Tuesdays and Wednesdays, Thursdays, Fridays and Saturdays. Well, we finally made it to the end of the week – Sunday.
I have to admit, Sundays are a different animal when compared to other days of the week. You have to start earlier and end earlier. I like beginning at 3 and making sure guests are heading back home by 8 – before it gets dark. After all, they have things to do in preparation for the upcoming work week.
Due to the fact you’re starting your event mid-afternoon, don’t be afraid to hold it outside, but have a contingency plan for the inside at the same venue in case of uncooperative weather.
A Sunday event should also be a less formal occasion. Casual dress is welcome. So are women with big floppy hats. It all adds to the relaxed environment.
A more casual setting also means the food can be of “lighter fare.” And don’t be surprised if you end up with a wider age group than you are normally used to.
Now, here’s the biggest surprise when it comes to Sunday afternoon to early evening events. Through my 20-plus years of being a professional benefit auctioneer, I’ve discovered the guests who attend a Sunday Fund-Day are more focused on fundraising.
That’s right. So start by 3 and end by 8. Keep the event fun. Hold it outside if at all possible. And expect guests in all age groups. You’ll soon discover the best way to raise money and awareness is by planning a “Sunday Drive.”