I often refer to a professional benefit auctioneer as the “front man” of an event. Sure, I am the host and chief money-raiser, both rolls by the way which I cherish tremendously. But, I’m also so much more.
In fact, I often think of myself as an on-course official at a professional golf event whose sole job it is to monitor a player’s or group’s “pace of play!” Those officials are out there to assure the daily schedule is adhered to and that everything runs on time, as smoothly as possible, without feeling rushed.
I do the same as a professional benefit auctioneer. But, rather than constantly watching a timepiece – I trust my inner clock – my instincts – to keep the event moving along at the pace the guests expect.
Let me state emphatically – Pace is Crucial. Here’s why!
When attendees pay large money to participate in an event – they have the expectation the event will flow along in a smooth and effortless manner. One must remember, these VIPs are often heads of corporations, major local business owners and other “movers and shakers” within the community. Their businesses are well-oiled machines. And they expect the fundraising event to be the same.
So please remember, the minute your attendees walk through your gate – whether it be a door or an opening to a fashionable tent – their time is valuable. So keep your event paced from start to finish.
Now, here’s another piece of advice. At the beginning of this Blog I said I was the “front man” of an event. If you’ll notice, I never used the word “Star” and never have used the word “Star” to describe my role.
In fact, I am not the star of any event I host. That title goes to your attendees – and they should be treated as such from the moment they arrive to the moment they depart.
The bottom line: Your event should flow along in a smooth and effortless manner. Anything else makes your guests uncomfortable and they can easily start to wonder – “If the event is disorganized and has minutes of hesitation and large gaps of indecision – how is the organization or charity we are supporting run.”
And treat your VIPs like – well – VIPs. By doing both, your financial goals will not only “stay on pace” with your expectations – but exceed them.
© 2014 Scott Robertson Auctioneers. All Rights Reserved. All content is subject to copyright and may not be reproduced in any form without express written consent of the author.