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Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Video Marketing A Growing Trend (Part 2)

Posted by Scott On February 12th

video marketing a growing trend-Scott Robertson Fundraising Auctioneer

In our last blog we talked about the trend regarding the use of videos in promoting fundraising events. We also reviewed what the videos could promote including; the specific mission of the charity, the items up for auction and how past events helped change lives and made the community better – to name just a few.

Also discussed was the length of a video.  “Keep it short” was a repeated theme.  Some could be as short as 30 seconds – while others could run up to 2 minutes – but no longer. Remember, people’s attention spans aren’t what they used to be.

Now, it’s time to get your video on the Internet. It’s a relatively simple process – so don’t panic.

The easiest way to get your video on the Internet is by using YouTube and creating your very own channel.

To get started, go to www.YouTube.com. On the upper right hand side will be a blue icon that says “Sign In.” Click it. The next thing – in the same position – is a red icon that says “Create an Account.” Click on it and fill out the form.

 

When you finish the “set up process” your channel will have been created.  You can than begin to upload your video or videos to your new YouTube channel.

video marketing trend a growin trend-Scott Robertson Fundraising Auctioneer

Now, there are 2 different ways to connect your new YouTube channel to your website.  The easiest is to have your website administrator set up a YouTube link on your site.  By doing this anyone on your website can click on the YouTube link and go directly to your YouTube Channel to view the videos.

The other is to have your website administrator actually click on one of the videos on your YouTube channel.  Directly underneath the video will be the word “Share”.  Click it. At this time 3 new icons will appear including the word “Embed”.  Click it to expose the actual “embed code.”  Your website administrator can now copy and place that code directly on your website for immediate viewing.

For those who shoot video with their cell phones – it gets a little tricky.  That’s because all cell phones aren’t exactly alike, but here’s the general concept.

After you shoot your video with your phone, plug your phone into your computer and download the video by following the prompts that appear.  Once the video is downloaded you can upload it on your YouTube channel.

 

Some Smart Phones however allow you, once the video is shot, to simply select the video and share it on YouTube directly.

This may all sound complicated to the video novice – but it’s not.  And the payoff could be – well – blockbuster.

Video Marketing A Growing Trend

Posted by Scott On February 6th

video marketing a growing trend-scott robertson auctioneers

I had lunch a few weeks back with a friend who produces and hosts business and real estate videos for the Internet. He mentioned that such videos are a growing trend due to the fact the majority of “Web Surfers” prefer to be entertained and informed in a short video presentation format rather than having to read paragraph upon paragraph of copy. What he said made perfect sense.

This new video trend is also beginning to gain momentum in the world of fundraising.  If you are not promoting your event with the use of video let me help you get started.

Nearly every cell phone these days not only takes photos, but also video. Although this could do in a pinch, I’d recommend using a regular digital camcorder due to the fact the quality is much better.

Once your video is recorded it will have to be imported from the camera to a computer, edited, and then uploaded to YouTube or other video-sharing sites. This may sound complicated – but trust me – someone on your staff will be happy to take on this task.

 

video

So, what should be explained or shown in a video format?  Well, just about anything.  But, here’s a good place to start.

1)    Use video to better explain the mission of the charity

2)   Use video to promote the items in the auction

3)   Use video to help sell tickets

4)   Use video to show how the previous year’s event helped  change lives and made the community better

5)   Shoot video during your current event (when appropriate) of people having fun as promotion for next year’s event

Now, here’s perhaps the most important advice I can give regarding these videos – KEEP THEM SHORT!

People’s attention spans are short – so keep every video you produce short.  Some videos should run as short as 30 seconds while the longest they should run is 2 minutes – and that’s pushing it.

In the months to come you will be seeing more and more fundraising events promoted with the use of videos on the Internet.  So grab those digital camcorders and start shooting. Who knows – you might be the next Alfred Hitchcock or Steven Spielberg.

In our next blog we’ll discuss how to link your videos to your website and to YouTube.