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Fundraising Auctioneer

Scott Robertson Auctioneers Blog

Video Marketing A Growing Trend (Part 2)

Posted by Scott On February 12th

video marketing a growing trend-Scott Robertson Fundraising Auctioneer

In our last blog we talked about the trend regarding the use of videos in promoting fundraising events. We also reviewed what the videos could promote including; the specific mission of the charity, the items up for auction and how past events helped change lives and made the community better – to name just a few.

Also discussed was the length of a video.  “Keep it short” was a repeated theme.  Some could be as short as 30 seconds – while others could run up to 2 minutes – but no longer. Remember, people’s attention spans aren’t what they used to be.

Now, it’s time to get your video on the Internet. It’s a relatively simple process – so don’t panic.

The easiest way to get your video on the Internet is by using YouTube and creating your very own channel.

To get started, go to www.YouTube.com. On the upper right hand side will be a blue icon that says “Sign In.” Click it. The next thing – in the same position – is a red icon that says “Create an Account.” Click on it and fill out the form.

 

When you finish the “set up process” your channel will have been created.  You can than begin to upload your video or videos to your new YouTube channel.

video marketing trend a growin trend-Scott Robertson Fundraising Auctioneer

Now, there are 2 different ways to connect your new YouTube channel to your website.  The easiest is to have your website administrator set up a YouTube link on your site.  By doing this anyone on your website can click on the YouTube link and go directly to your YouTube Channel to view the videos.

The other is to have your website administrator actually click on one of the videos on your YouTube channel.  Directly underneath the video will be the word “Share”.  Click it. At this time 3 new icons will appear including the word “Embed”.  Click it to expose the actual “embed code.”  Your website administrator can now copy and place that code directly on your website for immediate viewing.

For those who shoot video with their cell phones – it gets a little tricky.  That’s because all cell phones aren’t exactly alike, but here’s the general concept.

After you shoot your video with your phone, plug your phone into your computer and download the video by following the prompts that appear.  Once the video is downloaded you can upload it on your YouTube channel.

 

Some Smart Phones however allow you, once the video is shot, to simply select the video and share it on YouTube directly.

This may all sound complicated to the video novice – but it’s not.  And the payoff could be – well – blockbuster.

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