For years, I’ve been promoting the idea of having your fundraising event during the week as opposed to a Friday or Saturday night because of the reduction of competition from other fundraising events and social gatherings.
Well, with virtual, that has only gotten larger.
In today’s COVID world, none of us have very much happening socially… we just don’t have very much going on at all. However, if we do have something occurring, such as a family visit, dinner with friends, or other small gatherings, or even football games, it’s probably going to be on a Friday or Saturday night, thus, competition.
If you have your virtual gala during the week, chances are you’re going to be holding it early enough in the evening that people can enjoy the virtual gala, eat dinner, and go to bed at a respectable time.
As attendees are not going to be out till 10 o’clock and then have to go to work the next day or whatever their schedule has them doing. (Retired people have busy schedules too.) Thus, what we’re finding is that Tuesday, Wednesday, and Thursday are actually producing better results than Friday and Saturday, and it’s all because of competition. This trend is happening nationwide.
So, if you want to eliminate the competition, pick a night when little else is occurring. Your virtual gala will be the best show in town.