A few blogs back I talked about the importance of saying thank you to attendees and major donors during and immediately after a benefit fundraiser as they exit the venue. But, it’s also crucial and beneficial to say thank you days or weeks following an event.
In 1839, English author Edward Bulwer-Lytton wrote, “The pen is mightier than the sword.” So here is a tip you should “ink” about doing – writing Thank You notes.
Although sending a thank you note is always a great follow-up – a second tier of sincerity and appreciation for the attendees generosity, what they really want to know is; “Was the money put to good use?”
If the money was donated for a specific cause, send a Thank You note to the person or persons that gave and confirm their money has indeed changed lives.
As an example, if donors gave so underprivileged children could have access to new computers, write to the donors and tell them the computers have arrived – are now in place – and the children are beginning to benefit from them. And don’t be hesitant to send along a photo
If the total amount raised during a benefit isn’t known until after the event send Thank You notes to all attendees informing them of the event’s successful. Everyone wants to be part of a winning team.
And don’t forget to send Thank You notes to those individuals and companies that gave items to be auctioned off. They often receive high praise and recognition as they give – but are often left out of the post-event Thank You loop and may never know what their donation really meant to the success of the occasion.
Remember, a verbal thank you is great to hear. A written thank you is even more noteworthy.